Why Social Media doesn’t always equal Positive ROI – example

Okay Was talking with Dave Woodson yesterday about SM and made a comment about someone doing it wrong and hurting themselves.  Being an open leader isn’t a good thing if you are a tool.  The dude over at Scott-e-vest obviously is one and would better serve his company by not speaking.  Granted, I’d never heard of them before this so to some that’s a “marketing win.”

Was just going to send Dave the links but thought maybe some others might enjoy seeing this as well.  I would have just tweeted a link to it but it’s kind of all over the place on Loren’s site (didn’t categorize a couple) so thought easier to just put here with a few notes.

It all started with a “funny” story from Loren.

Which got followed up by this great piece by Loren going off on the response to the video by the CEO of SeV

Now, I thought that was awesome enough, but then the CEO of SeV just wouldn’t let it go and dropped these next great ones that Loren shared.

http://www.1938media.com/definition-of-a-dope/

http://www.1938media.com/a-message-from-the-ceo-of-scott-e-vest/

http://www.1938media.com/scott-e-vest-review/

You have to listen to the voicemails in the second one to truly appreciate how bad this guy can make himself and his clothing brand look. He even talks about how this is helping get the word out about the brand in the last posts VM.

Some people like to say you can’t do it wrong in Social Media but I think this is a pretty clear case of someone who is screwing the pooch. While I am not a huge fan of the puppet bit and the people he interviews, Loren did an awesome job with this and love his Monday Matter/Tech Tuesday bits. He’s one of those people who is willing to point out what these other marketing peeps don’t want you to hear.

So Dave (and anyone else), enjoy.

Links and tweets for Sysomos post

This is a work in progress as I’m still grabbing tweets and put them in chronological order. Published just for linking in next post.
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Some random Flash discussion.

Okay I was starting this post because Joe Porter had made a tweet about people using flash for video and not using youTube of vimeo.  He deleted the tweet almost instantly but being Hootsuite doesn’t remove deleted tweets I still saw it and it sits there.  Here is the original tweet  :)

jpapapnp - When will websites stop using flash for video? I can’t view it on my phone. Use YouTube or vimeo to embed it please!

We then had a few more tweets back and forth that I will also get into but will start there.

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